Earlier this month, the Trademark Trial and Appeal Board ruled that Denver's Comrade Brewing Company could apply to register it's Superpower I.P.A. for a trademark, shooting down a challenge filed by the company behind POM Wonderful and Fiji Water. At issue was possible consumer confusion between the juice slogan "Antioxidant Superpower" and a beer titled "Superpower."
In past cases, the board has held that wine and spirits are closely related to beer in the minds of consumers, but it said The Wonderful Co. had failed to show that a soft drink such as fruit juice had the same kind of connection.
Comrade Brewing has been brewing its flagship Superpower IPA since they opened in 2014, and have since won silver medals at the 2014 and 2015 Great American Beer Festival® for their wet-hopped versions of this beloved Colorado IPA.
Comrade Brewing has filed for the ‘Superpower’ trademark with the United States Patent and Trademark Office and is currently awaiting a decision.
Superpower IPA is an American IPA with loads of Pacific Northwest hops that lend huge pine and grapefruit hop aroma and citrus flavors. Its bitterness is balanced with a crisp, light malt character. Superpower is on tap year-round at the Comrade Brewing tasting room.