CU is looking for a new name for the athletic arena. The Coors Events Center is now called the CU Events Center. Spokesman Dave Plati says the arena was named in 1990 when Coors gave a $5 million dollar donation to build the Dal Ward Athletic Center. Now the University wants on-going naming rights. CSU sold the naming rights to it's new football field to the Public Service Credit union for more than $37 million dollars.
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