The Denver Broncos are adjusting their pricing for the 2021 season ticket packages to reflect the added game to the regular season schedule as a result of last week's vote by NFL owners to include a 17th game going forward. That increase is 6% per season ticket package, or about an average of $5-6 per ticket per game. Also, the Broncos are introducing "Broncos Plus" which offers season ticket holders a 20% discount on all food and beverage purchases. As a team spokesperson indicated, season ticket holders are essentially paying for the added value they're receiving.
This marks just the 2nd time in the last 5 years that the team has increased its pricing structure. Despite being in the midst of one of the worst 5-year stretches in franchise history, the season ticket retention rate remains just under 99%.
The increase in price is nominal considering the benefits that accompany it. With the league reducing the number of pre-season games, fans are no longer paying for games many consider "meaning-less" or certainly less exciting than games that count. The 9th regular season game will alternate between the AFC and NFC every year.
Per the team, I learned the Broncos have never increased parking in the 21-year history of Empower Field at Mile High. Also the Broncos rank 17th in average season-ticket pricing, despite being a top-3 team on the secondary ticket market. And, Denver's 50-plus year sellout streak is the longest in all of professional sports in the United States.
As it stands, the waitlist for Broncos season-tickets is 90,000!
Below is a copy of the letter sent to season-ticket holders: