Governor Jared Polis believes that branding matters and that's why Colorado is adopting a new logo. The multi-colored logo was produced in-house at no additional cost to taxpayers and will be phased in as stationary and vehicles are replaced.
The new logo replaces one that cost the state $2.4 million. It was a simple green triangle with white "CO" letters inside.
The Governor says the colors in the new logo have meaning. Red is for the red rocks our state is named for. Blue represents water. Yellow represents sunshine and the wheat fields of the Eastern Plains. Purple peaks depicst the high country.